{"title":"ZURE. Fragrances — The debut Collection","description":"\u003cp style=\"text-align: left;\"\u003e\u003cbr\u003eWhere Heritage Meets Luxury\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eIntroducing the debut fragrance collection from \u0026lt;strong\u0026gt;ZURE.\u0026lt;\/strong\u0026gt; — three Eau de Parfum compositions inspired by the untamed beauty, rich culture, and poetic language of northern Pakistan. Each bottle carries a name drawn from Pashto, each scent tells a story rooted in the landscapes, gardens, and soul of a region the world is only beginning to discover.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThis is not just perfume. This is identity in a bottle.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cbr\u003eThe Collection\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eZARR — Gold\u003cbr\u003eWarm, magnetic, and deeply addictive. ZARR opens with bright bergamot and mandarin, blooms into spiced orange blossom and cardamom, and settles into a rich bourbon vanilla and praline base. The scent of gold — warm, precious, and enduring. For those who leave an impression long after they've left the room.\u003cbr\u003eTop: Bergamot · Mandarin · Elemi \u0026amp;nbsp;|\u0026amp;nbsp; Heart: Orange Blossom · Cardamom · Cinnamon; Base: Bourbon Vanilla · Praline · Guaicwood\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eSHEEN — Dew\u003cbr\u003eFresh, luminous, and effortlessly feminine. SHEEN bursts open with wild berries and lemon, softens into jasmine and violet, and finishes with warm amber and musk on the skin. Named after the Pashto word for dew — the quiet freshness that settles over northern mountains before the world wakes up.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eTop: Wild Berries · Raspberry · Lemon; Heart: Jasmine · Violet · Peony ; Base: Amber · Musk · Vanilla\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eGULRANG — Rose-Hued\u003cbr\u003eRomantic, deep, and timelessly oriental. GULRANG opens with Turkish rose and peony, deepens through sandalwood and frankincense, and anchors itself in rich oud and guaiac wood. Inspired by the rose gardens of Hunza Valley and the ancient perfume trade routes of the North. A fragrance that tells a story with every breath.\u003cbr\u003eTop: Turkish Rose · Peony \u0026amp;nbsp;|\u0026amp;nbsp; Heart: Sandalwood · Frankincense; Base: Oud · Guaiac Wood · Amber\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cbr\u003eThe Philosophy\u003cbr\u003eAt ZURE, we believe that luxury should have roots. Every fragrance in this collection is named in Pashto — the language spoken across the valleys, mountains, and villages of northern Pakistan — because we believe the most powerful scents are the ones connected to something real. Something ancient. Something yours.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eOur fragrances are crafted to international luxury standards, inspired by the world's finest perfume houses, and made accessible to those who deserve the best without compromise.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cbr\u003eThe Details\u003cbr\u003eConcentration: Eau de Parfum\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eVolume: 50ml \/ 1.7 fl.oz\u003cbr\u003e  Bottle: Cylindrical clear glass with polished gold cap\u003cbr\u003e  Label: White leather-texture with gold foil typography\u003cbr\u003e  Longevity: 6–10 hour \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eSillage: Moderate to Strong\u003cbr\u003eBrand: ZURE Collection — Pakistan\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cbr\u003e  Perfect For\u003cbr\u003e  \u003cbr\u003e    ✦ Everyday signature scents\u003cbr\u003e    ✦ Special occasions, weddings \u0026amp; Eid\u003cbr\u003e    ✦ Gifting — for him, for her, for them\u003cbr\u003e    ✦ Those who love international luxury fragrance at honest prices\u003cbr\u003e    ✦ Anyone who wants to wear something that means something\u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cbr\u003eFrequently Asked Questions\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eAre these original fragrances?\u003cbr\u003eYes. ZURE fragrances are original Eau de Parfum compositions inspired by the olfactory direction of international luxury houses, crafted with our own unique identity rooted in Pakistani and Pashto heritage. They are not counterfeits or replicas — they are impressions with a soul of their own.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eHow long do they last?\u003cbr\u003eAll three fragrances are formulated to last between 6 to 10 hours depending on skin type, application method, and environment. Apply to pulse points — wrists, neck, and behind the ears — for maximum longevity.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eAre they suitable for both men and women?\u003cbr\u003eZARR and GULRANG are rich, warm, and unisex in character. SHEEN leans feminine but is absolutely wearable by anyone who loves fresh fruity florals.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eDo you offer gift packaging?\u003cbr\u003eYes — all ZURE fragrances come in premium packaging, making them ideal gifts for birthdays, Eid, weddings, and special occasions.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eDo you ship across Pakistan and internationally?\u003cbr\u003eYes. We deliver across Pakistan with free delivery available on qualifying orders. International shipping is also available — check our shipping page for details.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"sheen-by-zure-eau-de-parfum-50ml","title":"SHEEN by ZURE. — Eau de Parfum 50ml","description":"\u003ch2\u003eFresh. Luminous. Unforgettable.\u003c\/h2\u003e\n\u003cp\u003eSHEEN is the fragrance for the woman who moves through a room and leaves something behind — a warmth, a memory, a trace of something beautiful. Born from the lush valleys of the north, named after the Pashto word for \u003cem\u003edew and freshness\u003c\/em\u003e, SHEEN is a celebration of femininity in its most radiant form.\u003c\/p\u003e\n\u003ch3\u003eThe Scent\u003c\/h3\u003e\n\u003cp\u003eSHEEN opens with an irresistible burst of wild berries — raspberry, blackberry, and blueberry — brightened by a squeeze of fresh lemon. At its heart, delicate jasmine and soft violet bloom gently, adding a floral elegance that feels effortless rather than overdressed. The fragrance settles into a warm, skin-close base of amber, soft musk, and a whisper of vanilla — making it impossible to forget.\u003c\/p\u003e\n\u003ch3\u003eFragrance Notes\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Wild Berries · Raspberry · Lemon\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Jasmine · Violet · Peony\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Amber · Musk · Vanilla\u003c\/p\u003e\n\u003ch3\u003eFragrance Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFamily:\u003c\/strong\u003e Fruity Floral\u003cbr\u003e\u003cstrong\u003eIntensity:\u003c\/strong\u003e Moderate to Strong\u003cbr\u003e\u003cstrong\u003eOccasion:\u003c\/strong\u003e Daytime · Date Night · Office · Everyday Luxury\u003cbr\u003e\u003cstrong\u003eSeason:\u003c\/strong\u003e Spring · Summer · All Year\u003c\/p\u003e\n\u003ch3\u003eAbout the Name\u003c\/h3\u003e\n\u003cp\u003eSHEEN (شین) means \u003cem\u003edew\u003c\/em\u003e in Pashto — the quiet freshness that settles over the mountains of northern Pakistan before the world wakes up. Clean, pure, and alive.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eVolume: 50ml \/ 1.7 fl.oz\u003cbr\u003eConcentration: Eau de Parfum\u003cbr\u003eBottle: Cylindrical clear glass with polished gold cap\u003cbr\u003eBrand: ZURE Collection\u003c\/p\u003e\n\u003ch3\u003eWhy SHEEN?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e✦ Long-lasting fragrance — up to 8 hours wear\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e✦ Rooted in Pakistani culture and Northern heritage\u003c\/li\u003e\n\u003cli\u003e✦ Premium glass bottle with gold finish\u003c\/li\u003e\n\u003cli\u003e✦ Perfect as a gift or everyday signature scent\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Zure.","offers":[{"title":"10 ml","offer_id":43561183248458,"sku":null,"price":3500.0,"currency_code":"PKR","in_stock":false},{"title":"50 ml","offer_id":43561183281226,"sku":null,"price":3500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2824\/8650\/files\/Sheen00003.jpg?v=1777659314"},{"product_id":"zarr-by-zure-eau-de-parfum-50ml","title":"ZARR by ZURE. — Eau de Parfum 50ml","description":"\u003ch2\u003eGolden. Warm. Magnetic.\u003c\/h2\u003e\n\u003cp\u003eZARR is the scent of gold — not the cold metal, but the warm kind. The amber light that spills across sand dunes at dusk. The sweetness of spice trading routes that connected civilizations. Named after the Pashto word for \u003cem\u003egold\u003c\/em\u003e, ZARR is a statement fragrance for those who command attention without raising their voice.\u003c\/p\u003e\n\u003ch3\u003eThe Scent\u003c\/h3\u003e\n\u003cp\u003eZARR opens with a bright citrus burst of bergamot and mandarin, freshened by a touch of elemi resin. The heart reveals its true character — warm orange blossom intertwined with aromatic cardamom and a hint of cinnamon spice. The dry down is where ZARR becomes truly addictive: rich bourbon vanilla, velvety praline, and the smooth warmth of guaiac wood create a base that stays close to the skin for hours.\u003c\/p\u003e\n\u003ch3\u003eFragrance Notes\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Bergamot · Mandarin · Elemi\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Orange Blossom · Cardamom · Cinnamon\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Bourbon Vanilla · Praline · Guaicwood\u003c\/p\u003e\n\u003ch3\u003eFragrance Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFamily:\u003c\/strong\u003e Ambery · Vanilla · Gourmand\u003cbr\u003e\u003cstrong\u003eIntensity:\u003c\/strong\u003e Strong · Long Lasting\u003cbr\u003e\u003cstrong\u003eOccasion:\u003c\/strong\u003e Evening · Date Night · Winter Luxury · Special Occasions\u003cbr\u003e\u003cstrong\u003eSeason:\u003c\/strong\u003e Autumn · Winter · Year Round\u003c\/p\u003e\n\u003ch3\u003eAbout the Name\u003c\/h3\u003e\n\u003cp\u003eZARR (زر) means \u003cem\u003egold\u003c\/em\u003e in Pashto — precious, warm, and enduring. A single word that carries the weight of centuries of culture from the mountains and valleys of northern Pakistan.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eVolume: 50ml \/ 1.7 fl.oz\u003cbr\u003eConcentration: Eau de Parfum\u003cbr\u003eBottle: Cylindrical clear glass with polished gold cap\u003cbr\u003eBrand: ZURE Collection\u003c\/p\u003e\n\u003ch3\u003eWhy ZARR?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e✦ Rich gourmand sillage — projects powerfully for hours\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e✦ Rooted in Pashto culture and Northern Pakistani heritage\u003c\/li\u003e\n\u003cli\u003e✦ Premium glass bottle with polished gold finish\u003c\/li\u003e\n\u003cli\u003e✦ Ideal gift for him or her — unisex wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Zure.","offers":[{"title":"50 ml","offer_id":43561516892234,"sku":null,"price":3500.0,"currency_code":"PKR","in_stock":true},{"title":"10 ml","offer_id":43561516925002,"sku":null,"price":3500.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2824\/8650\/files\/Gemini_Generated_Image_5m3i5q5m3i5q5m3i.jpg?v=1777662533"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2824\/8650\/collections\/Gemini_Generated_Image_inb1f7inb1f7inb1_c457f37a-7930-43c3-babe-c8008efbc522.jpg?v=1777659125","url":"https:\/\/zurecollection.com\/collections\/zure-fragrances-the-debut-collection.oembed","provider":"Zure.","version":"1.0","type":"link"}